Client
Old Harbor
Experience Created
Brand / Interactive / Packaging
Old Harbor Distilling Company is the first distillery in downtown San Diego, California. They approached Caava Design for a visual design strategy that included brand, packaging, and a web solution. The overall brand, bottles, marketing, and advertising materials created positioned Old Harbor as a weathered, seasoned product that fit right in with San Diego maritime culture. For the bottles, we wanted to use one bottle type, but find a subtle way to differentiate the line of multiple products. The ‘Spirit Symbol System’ and color palette was our solution, where we created a distinct, branded symbol and color for each product. The labeling system utilizes a strong typographic hierarchy system that easily accommodates to new products as their line grows.
PRIMARY LOGO : VERTICAL
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_14002.jpg)
PRIMARY LOGO : HORIZONTAL
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_14003.jpg)
SECONDARY LOGOS
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_14004.jpg)
SPIRIT SYMBOL SYSTEM
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_14005.jpg)
COLOR PALETTE
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_14006.jpg)
TYPOGRAPHY
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_14007.jpg)
LABEL SYSTEM
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_14008.jpg)
BOTTLE DESIGN
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_14009.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140010.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140011.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140012.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140013.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140014.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140015.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140016.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140017.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140018.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140019.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140020.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140021.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140022.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140023.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140024.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140025.jpg)
SIX PACK CASE
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140026.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140027.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_1400screen.jpg)
HOME PAGE
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140029.jpg)
SPIRITS+COCKTAILS PAGE
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140030.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140031.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140032.jpg)
POP ADVERTISEMENTS
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140033.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140034.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/Old-Harbor-case-study_140035.jpg)