Brand / Packaging / Marketing
Maiook is a Slovenian handmade bag + accessory company specializing in the use of traditional materials paired with modern design. The founder set out to create a line of products that were not only beautiful and functional in daily use, but empowered their customers to get outside, explore, and make their own adventure. As part of our strategic development process we worked to understand the clients market strategy to create visual identity that blended the outdoor spirit with the overarching look and quality of the product line. In addition to the illustration, typography, and color system we created we also developed the companies tag line: “Carrying you to new places”.