Client
Toasted Tours
Experience Created
Brand / Marketing
18-Wheeler Wine Tours? You read that right. When Toasted Corks came to us, their innovative idea had already taken Temecula by storm. But to expand into the broader San Diego market (and beyond), they needed a brand that matched their bold, fun, and unconventional spirit. Enter @toastedtours . We worked with them to shape a new name, identity, and voice that felt authentically theirs. Beyond just being a tour company, they are experience creators—bringing people together in unforgettable ways. This rebrand positions them as the innovators they are: rare, rich, and unlike anything else out there. We had a blast bringing this vision to life. Cheers to the ride ahead!
PRIMARY LOGO
COMPANY NAME CHANGE
TRUCK DESIGN
COLOR PALETTE
SWAG DESIGN
RESULTS
A brand that finally felt like Toasted Tours.
For founder Kevin Throop, this was never simply a new logo. Toasted Tours was a business he had poured himself into, so the new identity needed to capture the personality, details and unconventional point of view that made the experience special. The finished brand did exactly that, giving Toasted Tours a clearer, more ownable way to show up as the company grows. Kevin describes Caava not as an outside agency completing a project, but as a team personally invested in the business and its success, and one he plans to work with for years to come.