Client
Kimia Wellness
Experience Created
Brand / Packaging / Marketing / illustration / Web
Kimia Wellness is a longevity-focused wellness brand built around botanical wisdom and modern science. Caava developed the brand from the ground up, beginning with a strategic foundation organized around four guiding pillars: Botanicals, Science, Tradition and Multi-Pathway Activation.
We translated that thinking into a complete wellness brand identity, including Kimia’s copper-leaf mark and a visual system balancing clinical clarity with the character of a modern apothecary. The system extended into supplement packaging for capsules and stick packs, giving the product family a consistent structure across formats.
Caava also designed Kimia’s Shopify ecommerce experience, including subscription, nurture and upsell flows, along with a scalable suite of campaign creative. The result is a connected consumer brand in which strategy, identity, packaging and digital experience all grow from the same point of view.
PRIMARY LOGO
BRAND MARK
LOGO CONSTRUCTION
ICONOGRAPHY
TYPOGRAPHY
COLOR PALETTE
ILLUSTRATION
PACKAGING DESIGN
PRODUCT GALLERIES
PRODUCT GALLERIES
WEBSITE
SOCIAL MEDIA CAROUSELS
SOCIAL MEDIA ADS
INFOGRAPHICS
PHOTOGRAPHY
SHAKER DESIGN
RESULTS
A brand the Kimia team calls irreplaceable.
Kimia was built from the beginning as more than a good-looking wellness brand. Caava helped shape the strategy, identity, packaging and digital experience as one connected idea, giving the company a distinctive presence in a crowded category. The Kimia team says the brand and product would not be the same without that guidance, crediting Caava as both a strategic partner and design advocate. Most tellingly, they describe the aesthetic identity we created together as “irreplaceable,” a foundation that continues to define how Kimia shows up in the world.