Client
Broomwagon Coffee
Experience Created
Brand / Packaging
Broomwagon Coffee needed branding agency to create a brand and packaging system that married the craft of small-batch coffee roasting with the classic sport of cycling. The logo mark resembles classic bicycle shields and the “B” doubles as the front portion of a bicycle. The 100% custom typography is a throwback to angular, sporty typefaces on vintage rides. Perhaps the biggest tribute to cycle racing is the coffee bags, which were inspired by the color/patterns on Tour De France ride leader classification jerseys. The identity translated to their beautiful South Carolina Cafe location, which has become a hub for cyclists and coffee lovers alike.
LOGO MARK INSPIRATION
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study2.jpg)
LOGO MARK
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study3.jpg)
PRIMARY LOGO
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study4.jpg)
CUSTOM TYPOGRAPHY
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study5.jpg)
LOCATION MONOGRAM
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study6.jpg)
TYPOGRAPHY
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study7.jpg)
STORY
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study8.jpg)
LABEL SYSTEM
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study9.jpg)
COLOR PALETTE
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study10.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study11.jpg)
BAG DESIGN
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study12.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study13.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study14.jpg)
THE CAFE
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-1.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-2.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-3.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-5.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-6.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-7.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-8.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-12.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-14.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-16.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-18.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-19.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-20.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-21.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-22.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-23.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-25.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broom-26.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/broomwagon-case-study15.jpg)