Brand / Packaging
Broomwagon Coffee needed branding agency to create a brand and packaging system that married the craft of small-batch coffee roasting with the classic sport of cycling. The logo mark resembles classic bicycle shields and the “B” doubles as the front portion of a bicycle. The 100% custom typography is a throwback to angular, sporty typefaces on vintage rides. Perhaps the biggest tribute to cycle racing is the coffee bags, which were inspired by the color/patterns on Tour De France ride leader classification jerseys. The identity translated to their beautiful South Carolina Cafe location, which has become a hub for cyclists and coffee lovers alike.