Client
Maiook
Experience Created
Brand / Packaging / Marketing
Maiook is a Slovenian handmade bag + accessory company specializing in the use of traditional materials paired with modern design. The founder set out to create a line of products that were not only beautiful and functional in daily use, but empowered their customers to get outside, explore, and make their own adventure. As part of our strategic development process we worked to understand the clients market strategy to create visual identity that blended the outdoor spirit with the overarching look and quality of the product line. In addition to the illustration, typography, and color system we created we also developed the companies tag line: “Carrying you to new places”.
PRIMARY LOGO
LOGO MARK
ILLUSTRATION STYLE
TYPOGRAPHY
COLOR palette
PACKAGING
INTERIOR PATCH
PRODUCT TAGS
BUSINESS CARDS
THANK YOU CARDS
RESULTS
Packaging that people noticed.
For Maiook, the clearest proof came directly from customers. The new identity and packaging brought the same care, material character and attention to detail found in the handmade products into the way the brand showed up in the world. Rather than simply refreshing the look, the system gave Maiook a more cohesive presentation across packaging and customer touchpoints while preserving what made the Slovenian brand distinctive. The response was immediate: Maiook reported numerous compliments from customers, giving the company a brand experience that finally felt as considered as the products inside.