Client
Vinera Wine Society
Experience Created
Brand / Interactive / Packaging
When Vinera Wine Society reached out to us, they had an incredible history, product offering, and distribution network but were in need of a brand & strategy. The company, then known as Schlossadler International Wines, had a 30+ year history of loyal clients and one-on-one relationships but needed to find a new way to attract customers and increase sales. Our goal was to define a new kind of wine club wine that offered members wines not found anywhere else in America along with destination travel offers exclusive to members. The result is a wine club that reflects the company’s 30+ year history and European heritage.
PRIMARY LOGO
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web2.jpg)
SECONDARY LOGOS
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web3.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web4.jpg)
ORIGINAL LOGO FOUNDATION
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web5.jpg)
FURTHER CONCEPTUAL MEANING
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web6.jpg)
COLOR PALETTE
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web7.jpg)
TYPOGRAPHY
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web8.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web14.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web20.jpg)
TRIP CONFIRMATION TICKET
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web28.jpg)
WINE BOX
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web15.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web19.jpg)
WINE ORIGIN + TASTING NOTE CARDS
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web17.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web18.jpg)
BRANDED WINE CARD TRAVEL BOOKLET
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web16.jpg)
PIN DESIGNS + MERCH
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web24.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web11.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web21.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web10.jpg)
SOCIAL MEDIA STRATEGY
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web22-1.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web23.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web25.jpg)
VEHICLE DESIGN
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web12.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web13.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web9.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web26.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web27.jpg)
![](https://caavadesign.com/wp-content/uploads/2021/07/Vinera_Case-Study_updated-logo_web29.jpg)