Client
Vinera Wine Society
Experience Created
Brand / Packaging / Web
Vinera Wine Society came to Caava Design with more than 30 years of history, loyal customers and a strong international wine distribution network, but the company needed a clearer brand strategy and identity for its next chapter. Then known as Schlossadler International Wines, the business wanted to attract a new generation of members without losing the credibility and European heritage it had built over decades. We repositioned the company as Vinera Wine Society and developed a complete brand identity around a more distinctive kind of wine club experience. The system included identity, typography, packaging, member materials, wine tasting cards, travel collateral, merchandise, vehicle graphics and a digital presence designed to make the brand feel cohesive at every touchpoint. The resulting brand balances Vinera’s European roots with a contemporary membership experience built around access to wines not commonly available in the United States and destination travel opportunities for members.
PRIMARY LOGO
SECONDARY LOGOS
ORIGINAL LOGO FOUNDATION
FURTHER CONCEPTUAL MEANING
COLOR PALETTE
TYPOGRAPHY
TRIP CONFIRMATION TICKET
WINE BOX
WINE ORIGIN + TASTING NOTE CARDS
BRANDED WINE CARD TRAVEL BOOKLET
PIN DESIGNS + MERCH
SOCIAL MEDIA STRATEGY
VEHICLE DESIGN
RESULTS
A new chapter for a wine business with decades of history.
Vinera emerged from the project with a clearer vision for what its next generation could be. The new name, positioning and identity gave the company a contemporary platform without abandoning the European heritage and credibility it had built over more than 30 years. Caava extended that thinking across packaging, member materials, travel collateral, merchandise and digital touchpoints, turning the strategy into a complete membership experience. The Vinera team credits the work with helping define the larger vision for the company and move the business through important milestones toward it.