Vinera Wine Society
Brand / Interactive / Packaging
When Vinera Wine Society reached out to us, they had an incredible history, product offering, and distribution network but were in need of a brand & strategy. The company, then known as Schlossadler International Wines, had a 30+ year history of loyal clients and one-on-one relationships but needed to find a new way to attract customers and increase sales. Our goal was to define a new kind of wine club wine that offered members wines not found anywhere else in America along with destination travel offers exclusive to members. The result is a wine club that reflects the company’s 30+ year history and European heritage.