Brand / Packaging / illustration
Rize Wellness approached Caava Design for a branding and packaging solution for their line of CBD products. During discovery, we determined the company name could not be trademarked due to existing competitors. As a solution, we created Viia. The name allows for large and legible typography, has layered meaning, and resonates with customers. Viia wanted a brand that communicates an active outdoor lifestyle with an Art Deco influence. To honor those ideas, we developed an adaptive geometric pattern with symbol system for the product’s time related usage. We are excited to see Viia break into the CBD market with a powerful and purposeful design that reads from across the room on a label only 2 inches tall.