Client
Mise
Experience Created
Brand / Packaging
When we created a brand identity for Mise, we wanted to capture the company’s blend of culinary & accounting knowledge that makes them the most knowledgeable consultation group for San Diego’s service industry. During our strategic development process with the companies leaders we came to understand that the brand should have a visual design language that could translate directly into their sales and marketing materials. With those goals in mind we designed a custom illustrated pattern capturing the company’s core offerings; book keeping, legal advice, liqueur licensing, profit analysis, etc. Each component of the pattern honors the companies food & financial knowledge for a brand identity that is beautiful and clearly custom.
PRIMARY LOGO
BORDERED LOGO
CUSTOM TYPOGRAPHY
CUSTOM ILLUSTRATION
SYMBOL SYSTEM
FULL COLOR ILLUSTRATION
COLOR PALETTE
TYPOGRAPHY
STATIONERY
BRAND APPLICATION
RESULTS
A brand that turned a complex idea into something immediately ownable.
Mise needed to bring two very different disciplines together: culinary expertise and accounting. Caava translated that unusual combination into a brand with a clear point of view, using strategy, identity and custom illustration to make the business feel distinctive rather than difficult to explain. The result gave Mise a visual language capable of carrying its specialized hospitality consulting offer with confidence. Owner Jeffrey Hall described the work as going above and beyond his expectations and said he was impressed with every aspect of the engagement, validating both the idea behind the brand and the way it was brought to life.