Mise

When we created a brand identity for Mise, we wanted to capture the company’s blend of culinary & accounting knowledge that makes them the most knowledgeable consultation group for San Diego’s service industry. During our strategic development process with the companies leaders we came to understand that the brand should have a visual design language that could translate directly into their sales and marketing materials. With those goals in mind we designed a custom illustrated pattern capturing the company’s core offerings; book keeping, legal advice, liqueur licensing, profit analysis, etc. Each component of the pattern honors the companies food & financial knowledge for a brand identity that is beautiful and clearly custom.