Client
Talitha Coffee
Experience Created
Brand / Web / Packaging / illustration
Talitha Coffee is a national specialty coffee company built around a clear purpose: creating employment opportunities for survivors of human trafficking while offering ethically sourced, premium roasted coffee.
Caava worked closely with the Talitha team to translate that mission into a complete coffee brand identity and coffee packaging system. The visual direction centers on new beginnings, second chances and the human spirit, giving the company a distinctive presence without allowing the cause to overwhelm the product itself.
The result is a coffee brand designed to work across retail packaging and the broader customer experience, connecting Talitha’s mission with a polished identity appropriate for a national specialty coffee company.
PRIMARY LOGO
BRAND BADGE
PRIMARY LOGO + BRAND MARK
LOGO CONSTRUCTION
COLOR PALETTE
TYPOGRAPHY
PACKAGE DESIGN
WEBSITE
MAGAZINE SPREAD
AMERICAN ADVERTISING GOLD AWARD