Client
Union Cowork
Experience Created
Brand / Interactive / Marketing
Union Cowork builds shared office spaces in neighborhoods throughout California, providing walkable & bikeable options for people to thrive in. Union approached Caava Design to help evolve their brand identity with a system that would expand with their business. In developing the corporate identity we wanted to create a strategy that would allow each Union Cowork location to have its own sense of identity and place while conforming to a consistent visual standard. In addition to the new logo, messaging system, out-door signage, and sales sheets Caava also implemented marketing campaigns. Within the year the company expanded from one location to five with tremendous public response. With new brand and visual identity in hand Union earned national recognition as one of the top coworking spaces in the US.
BRAND OVERHAUL

PRIMARY LOGO

LOGO MARK

Color Coded Brand Location System

MASCOT LOGO

COLOR PALETTE

TYPOGRAPHY

MESSAGING / ICON SYSTEM

BRAND BUILDOUT











SIGNAGE+WAYFINDING SYSTEM

WEBSITE




LOCATION LANDING PAGE TEMPLATE

PERKS PAGE

LIFESTYLE PHOTOGRAPHY


