Brand / Interactive / Marketing
Union Cowork builds shared office spaces in neighborhoods throughout California, providing walkable & bikeable options for people to thrive in. Union approached Caava Design to help evolve their brand identity with a system that would expand with their business. In developing the corporate identity we wanted to create a strategy that would allow each Union Cowork location to have its own sense of identity and place while conforming to a consistent visual standard. In addition to the new logo, messaging system, out-door signage, and sales sheets Caava also implemented marketing campaigns. Within the year the company expanded from one location to five with tremendous public response. With new brand and visual identity in hand Union earned national recognition as one of the top coworking spaces in the US.