Client
Union Cowork
Experience Created
Brand / Marketing / Web
Union Cowork builds shared office spaces in neighborhoods throughout California, providing walkable & bikeable options for people to thrive in. Union approached Caava Design to evolve its brand identity with a system that could expand with the business. Our brand strategy gave each Union Cowork location its own sense of identity and place while maintaining a consistent visual standard across the larger company. In addition to the new logo, messaging system, outdoor signage and sales sheets, Caava also implemented marketing campaigns. Within the year the company expanded from one location to five with tremendous public response. With the new brand and visual identity in place, Union earned national recognition as one of the top coworking spaces in the US.
BRAND OVERHAUL
PRIMARY LOGO
LOGO MARK
Color Coded Brand Location System
MASCOT LOGO
COLOR PALETTE
TYPOGRAPHY
MESSAGING / ICON SYSTEM
BRAND BUILDOUT
SIGNAGE+WAYFINDING SYSTEM
WEBSITE
LOCATION LANDING PAGE TEMPLATE
PERKS PAGE
LIFESTYLE PHOTOGRAPHY
RESULTS
A brand system designed for expansion, followed by exactly that.
Union Cowork came to Caava needing a brand that could grow without making every location feel the same. We created a flexible identity system that gave each space its own sense of place while keeping the larger company recognizable across signage, marketing, digital and sales materials. Within a year, Union expanded from one location to five and earned national recognition among leading coworking spaces in the United States. The growth belonged to the Union team, but the new brand gave the company a consistent, scalable platform capable of expanding right alongside it.