Brand / Packaging / illustration
This New Jersey-based confectionery company tasked the Caava team to develop a name, brand, and packaging solution for their world class marshmallows made with real fruit and natural flavors. The design system created is fun, flexible, and made to stand out on the shelf. The name is our own invention, inspired by old-world European brands. We can’t wait to get our hands on all 12 flavors.