Floré

Sun Genomics approached Caava to overhaul the identity and packaging for Floré, its personalized probiotics brand. The company’s existing in-house system no longer reflected the quality of its microbiome technology or gave the product the market presence the team wanted as the business grew.

Caava developed a new wellness brand identity and engineered a comprehensive probiotic packaging system spanning the microbiome collection kit, probiotic sachet box, individual sachet pouches and delivery bag. The challenge was to make a highly technical health product feel clear, credible and approachable while maintaining a consistent experience across very different physical formats.

We extended the visual language into iconography, scientific-data infographics, social media, investor presentations, trade-show graphics and marketing materials. The result gave Floré a broader system for communicating both the science behind the product and the consumer experience around it.