Floré + Sun Genomics
Brand / Packaging / Marketing
Sun Genomics is a San Diego based biotech company that produces Floré, the most advanced personal probiotics in the world achieved by analyzing their customers’ Digestive DNA. They approached Caava for a heavy overhaul of their entire brand and packaging system after coming to the realization their in-house created identity and packaging did not adequately represent the quality of their cutting-edge product nor could it compete in the market. We were delighted to design & engineer their microbiome collection kit, probiotic sachet box, sachet pouches, and delivery bag. Additionally we created an entire visual system for their iconography, scientific data infographics, social media, investor decks, trade show graphics, and marketing materials. The rebrand has been very well received, including receiving high marks from packaging dynamos Proctor & Gamble, a partner involved with Sun Genomics. The company has welcomed a season of rapid growth. We look forward to watching their continued success as they blaze new trails in the health and wellbeing industry.