Experience Created

Brand / Packaging / Marketing

Floré + Sun Genomics

Client

Floré + Sun Genomics

Experience Created

Brand / Packaging / Marketing

Sun Genomics is a San Diego based biotech company that produces Floré, the most advanced personal probiotics in the world achieved by analyzing their customers’ Digestive DNA. They approached Caava for a heavy overhaul of their entire brand and packaging system after coming to the realization their in-house created identity and packaging did not adequately represent the quality of their cutting-edge product nor could it compete in the market. We were delighted to design & engineer their microbiome collection kit, probiotic sachet box, sachet pouches, and delivery bag. Additionally we created an entire visual system for their iconography, scientific data infographics, social media, investor decks, trade show graphics, and marketing materials. The rebrand has been very well received, including receiving high marks from packaging dynamos Proctor & Gamble, a partner involved with Sun Genomics. The company has welcomed a season of rapid growth. We look forward to watching their continued success as they blaze new trails in the health and wellbeing industry.

OLD IDENTITY
NEW SUN GENOMICS LOGO
NEW FLORE LOGO
FLORE + SUN GENOMICS
CUSTOM ILLUSTRATED PATTERN
ILLUSTRATION ANATOMY
CUSTOM PROCESS ICONS
CUSTOM VALUE ICONS
COLOR PALETTE
TYPOGRAPHY
COLLECTION KIT REDESIGN
BOX ENGINEERING
SACHET BOX DESIGN
SACHET DESIGN
LASER ENGRAVED PILL BOX
INFOGRAPHICS
PRINT COLLATERAL
TRADE SHOW GRAPHICS
SOCIAL MEDIA ROLLOUT
BRANDED SWAG
CUSTOM PROBIOTIC CHARACTER

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