Jeremiah Johnson Brewing Company
Brand / Packaging / Marketing
The Front Brewing Company approached Caava Design for help on a re-brand and new product line. After a deep dive, we suggested the company change their name to “Jeremiah Johnson Brewing Company” to better position the brand for national distribution, while retaining the equity of their successful Mountain Man beer. We created a system that is large and legible from a distance, with a signature white can to cut through the noise on the shelf. After the preliminary design phase was complete, JJBC engaged with Caava to be their agency or record to further develop the companies marketing strategy and create the brands marketing materials. The results were wildly successful.