Brand / Packaging
Designed for shared office environments, Alfabet has developed multi-functional furniture that strikes a balance between privacy and collaboration. In creating a brand strategy and identity, Caava focused not he dutch inspired form of the furniture. The structured logo, bold typeface, and high contrast color palette highlight the simplistic, yet functional and versatile nature of Alphabet. Since the launch of the brand, Alphabet has introduced several new product lines and has begun to furnish cowering spaces world-wide.