Gaucho Rum

Gaucho Premium Rum was created by Good Time Design, a restaurant and entertainment group based in San Diego, California, in partnership with Kill Devil Spirit Co. Caava developed the rum brand identity and rum packaging around classic Southwestern typography and woodblock illustration, giving the product a distinctive visual language rooted in its south-of-the-border inspiration. The Gaucho character was illustrated by Mitch Frey, who previously collaborated with Caava on Buena Cerveza. The identity was designed to work across bottle packaging, restaurant menus and large-format environmental applications while giving the brand a strong foundation for retail growth.