Client
Brekki Overnight Oats
Experience Created
Brand / Packaging
Brekki Overnight Oats approached Caava Design to build an identity and packaging system for their new product. Overnight Oats are a fairly new product in the breakfast & health food category in which most people are not familiar with. We saw this as an opportunity, designing a brand that is colorful, vibrant, and visible from a distance. This strategy served them well, grabbing the attention of Whole Foods, who piloted them in their Southern California stores resulting in great success and exposure for the start-up in the marketplace.
PRIMARY LOGO
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen2.jpg)
HORIZONTAL LOGO
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen3.jpg)
LOGO MARK INSPIRATION
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen4.jpg)
LOGO MARK STRUCTURE
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen5.jpg)
TYPOGRAPHY
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen6.jpg)
COLOR PALETTE
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen7.jpg)
CUSTOM ILLUSTRATION
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen8.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen_9-1.jpg)
WHOLE FOODS LAUNCH
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen10.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen11.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen12.jpg)
PACKAGE DESIGN
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen13.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen14.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen15.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen_.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen17.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen18.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen_2.jpg)
BRAND BUILD OUT
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen20.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen21.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen22.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen23.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen24.jpg)
![](https://caavadesign.com/wp-content/uploads/2019/05/brekki-case-study_1400screen25.jpg)