Client
Old Harbor Distilling
Experience Created
Brand / Packaging / illustration
Introducing Old Harbor Distilling Co. Adventure Series! This new line of distilled spirits is Old Harbor’s first well-cocktail line, perfectly primed to be San Diego’s go-to at local bars, restaurants, and retailers. Each design is custom illustrated by San Diego’s own Dane Danner. The Vodka scene was inspired by Iceland’s desolate, brutal, and beautiful terrain. The Rum scene was inspired by the search for the “secret spot” where one might find that perfect break. This is the first vehicle we worked on with Dane and served as the canvas for how the other vehicles were designed & equipped. The Gin scene was inspired by pine trees and getting off the grid to find the “perfect camping spot with a view”.
ADVENTURE SERIES BOTTLE LINE UP
SERIES IDENTITY
ILLUSTRATION DETAIL
COLOR PALETTE
TYPOGRAPHY
VODKA ART DIRECTION
VODKA SCENE SKETCH
VODKA SCENE RENDERING
RUM ART DIRECTION
RUM SCENE SKETCH
RUM SCENE RENDERING
GIN ART DIRECTION
GIN SCENE SKETCH
GIN SCENE RENDERING
RESULTS
A new product line built on a brand made to grow.
The Adventure Series shows what happens when a brand system has enough character and flexibility to keep evolving. Years after Caava created the original Old Harbor identity and packaging, the distillery returned to expand the brand with an entirely new line of spirits. The series carried Old Harbor into a fresh visual territory through custom illustration and a distinct outdoor-inspired personality while remaining connected to the larger brand. Founder Michael Skubic has described the relationship as an ongoing success, with the distillery continuing to grow, attract new customers and develop new products with Caava.