Brekki Overnight Oats

Brekki Overnight Oats approached Caava Design to build an identity and packaging system for their new product. Overnight Oats are a fairly new product in the breakfast & health food category in which most people are not familiar with. We saw this as an opportunity, designing a brand that is colorful, vibrant, and visible from a distance. This strategy served them well, grabbing the attention of Whole Foods, who piloted them in their Southern California stores resulting in great success and exposure for the start-up in the marketplace.