Experience Created

Brand

Gym Foundry

Client

Gym Foundry

Experience Created

Brand

Caava helped create the new brand identity for Gym Foundry, a software solution for CrossFit Gyms to streamline member payment and find new customers. The custom icon and wordmark is built to work on both small phone screens and large concrete walls. In developing the brand identity we used bold colors and large typography to allow the company to live in the same world as 24 Hour Fitness, Gatorade, and Nike. Gym Foundry’s new identity feels congruent to the fitness industry, yet stands out as a fresh, striking brand in a saturated market.

PRIMARY LOGO
LOGO WITH TAGLINE
LOGO MARK
MARK CONSTRUCTION
CUSTOM LOGOTYPE
CUSTOM ICON STYLE
COLOR PALETTE
TYPOGRAPHY
BRAND BUILD-OUT
STATIONERY
MESSAGING SYSTEM
DIGITAL APPLICATION

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